Tulika Mehrotra is a storyteller, author, and digital brand strategist. She has a Bachelors in Finance and a Masters in Art and Design. She began her career in New York's fashion industry before transitioning to media in Los Angeles. She has extensive start-up experience and enjoys building brands in the evolving digital landscape. Above all, she is a fiction writer and believes stories can move mountains.
Tulika is also an expert in communications and is a published author. Her debut fiction novels, Delhi Stopover and Crashing B-Town are published by Penguin Random House India. Both books were best sellers in South Asia.
Tulika has been featured in Businessworld, Vogue, Elle, Economic Times, India Today, NDTV, Radio1 and various other international media. She has been interviewed on India's national television broadcast, Doordarshan.
She has contributed to Elle, Vogue, Grazia, Men's Health, and India Today Magazine and has interviewed prominent names in entertainment and design. She has taught workshops in Storytelling for Business at Wharton Business School India Conference.